Xuchang is located in the central plain area of China with a long history and culture, superior transportation location, distinctive industrial characteristics, vigorous development of private economy, livable ecological environment and other prominent features. It is the famous capital of Cao and Wei (municipal areas of Chinese ancient dynasties), the “hometown of wigs”, the renowned “capital of wisdom”, and one of the most livable cities in China.  

    Being as the "provincial-ministered city with outstanding financial ecology" , Xuchang ranks the first in terms of its business environment, the second in cross-border e-commerce transaction volume, the third in industrial competitiveness and the fourth in GDP. It has won more than 10 national titles, such as National Civilized City, National Sanitary City, National Ecological Garden City, National Water Ecological Civilization City, China's top ten “Most Livable and Tourism Cities”, and is known as the "south garden" of Zhengzhou.

许昌市发制品始于清朝末年，历经一百多年的文化积淀、技术革新、宣传推广，许昌已成为全国乃至世界上最大的发制品集散地和出口基地，并引领行业标准。

      备案企业252家，从业人员30多万，产品种类3000多个，市场遍布全球120个国家和地区，网络销售火爆，2018年全市发制品总产值达到了236亿元人民币。累计获得专利714余项，拥有自主品牌109个，境外注册商标645个。

       先后被授予“中国发制品出口生产基地”“国家科技兴贸创新基地”“国家外贸转型升级基地（发制品）”。年初以来新华社、新华网、中新社、财经频道等十多家国内顶尖媒体争相报道，全球知名度美誉度显著提升。

 Xuchang hair products began at the end of the Qing dynasty. After more than 100 years of cultural accumulation, technological innovation, publicity and promotion, Xuchang has become the largest hair products distribution center and export base in the country and even the world, and leads the industry standard. 

    With 252 registered enterprises, more than 300,000 employees and more than 3,000 product categories, the market has spread to 120 countries and regions around the world, and the Internet sales are hot. In 2018, the total output value of the city's products reached 23.6 billion yuan. It has obtained more than 714 patents, 109 independent brands and 645 overseas registered trademarks. 

    It has been awarded "China Hair Products Export Production Base", "National Innovation Base for Promoting Trade through Science and Technology" and "National Transformation and Upgrading Base for Foreign Trade (Hair Products)". Since the beginning of the year, more than 10 domestic top media such as xinhua news agency, xinhuanet, China news service and financial channel have competed for reports, and their global popularity and reputation have been significantly improved.

       随着国际经济文化交流的深入推进，国际合作也呈快速迭代、不断提质的态势。为积极响应“一带一路”国家战略，加快、加大许昌发制品与全球市场的合作，构建区域产业的品牌化、全球化体系，定于9月下旬在河南许昌举办“发制品全球跨境电子商务大会暨中非跨境电商高峰论坛”。

      借此契机，分析新时代跨境电子商务面对的机遇、挑战及对策，探讨中国发制品行业跨境电子商务发展状况及趋势、中国发制品行业如何进行转型和升级，切实推进发制品行业跨境电子商务健康、快速、有序的发展。

    With the deepening of the international economic and cultural exchange, international cooperation has also rapidly developed into a new era. To further promote the policy of “ the Belt and Road”, accelerate the cooperation between Xuchang and the world and brand internationally the industry of hair products, we scheduled this event in late September in Xuchang, Henan Province. 

    We will analyze the opportunities and challenges in the new era of cross-border e-commerce, explore the current situation of the cross-border e-commerce development in China and investigate in how to upgrade the industry of hair products, thus promoting an efficient, healthy and orderly development of the hair products industry.

各国驻华使（领）馆官员，国家部委及各省市相关领导，行业相关国际组织及商协会代表，全球跨境电商经贸专家，非洲及欧美国家发制品国际客商，国内外知名跨境电商平台、供应链、物流 、金融服务、外贸综合服务平台或企业高管和代表，发制品行业企业代表，新闻媒体等国内外人士。

    Officials from embassies and consulates of various countries in China, national ministers and related leaders from different provinces and cities, representatives from related organizations and business associations, global and national experts from cross-border e-commerce trade, international merchants from Africa and some western countries, executives from the top cross-border e-commerce companies (including trade platforms, supply-chain and logistics service providers, financial service providers, foreign trade integrated service providers), representatives from hair products industry, medias and other related domestic and foreign experts.

主办(Host Unit)：

许昌市人民政府

(Xuchang people's government)

承办（Organizer）：

许昌市商务局

(Xuchang commerce bureau)

建安区人民政府

(Jian 'an district people's government)